Jean genius 💡

The weather has turned a little cooler (even where I live) and I've been reaching for my SYTL dig-free denim most days. In case you haven't heard, we've added black denim to our denim collection and they're flying out the door and onto the legs of our customers.
Not sure what all the fuss is about? For me, when designing denim for our collections, I think about when you're deciding to get dressed for the day. I don't want you looking at your jeans collection and thinking, oh I love the look of jeans but I don't like how I feel in them. No. I want you to have jeans in your wardrobe that you don't hesitate putting on ... even if you're sitting at your desk most of the day. That's what the dig-free part is all about. The fabric is stretch but the waistband also stretches.
We also offer our black jeans in two different lengths - full and cropped. The full leg has an inside leg to hem measurement of 80cm; the cropped 70cm. So, get out your tape measure and work out what's best for you.
Nikki x
PS. Due to an easing of COVID restrictions in Queensland, we've re-opened our Brisbane showroom for safe, socially distanced, one-on-one appointments. Please check out the details and book here if you're keen.

Leave a comment