I used to dread putting on my favourite pair of jeans. Not because I didn't like how they looked on or that I was worried they wouldn't fit me. No. I dreaded the moment I'd have to sit down in them. All that fabulous stretch that felt so good over my legs and tummy stopped at the waistband. That waistband was my nemesis. You know what I'm talking about, don't you? That ouchy, digging in feeling.
So, when it came down to designing our denim, my number one priority after creating a fabulous slim leg cut that makes your legs look amazing, was that the waistband had to be dig-free. I want you to not only look good in our denim, but feel good in it too.
Hands down our most popular denim piece we've released in the past 12 months is our Jude cropped dark-wash denim jeans ... and in case you missed the news, we've bought her back.
The cropped length has proved to be our most popular and falls full length on most people. You can see how it falls on our models below or click through HERE for individual model and garment measurements.
This is your chance to get on board the dig-free denim train while stocks last and be set for autumn-winter with a pair of jeans that will become your best friend.