What's in a name?

Did you know that every single piece in our collection is named after a real woman who we know and are inspired by? It was so important for me to do this from when we first launched. I wanted to create an even greater connection between our garments and "real" women.  

When I'm sitting down and working on the designs and the plan for each season, it's a minimum of six months before those pieces will be available to buy. I think of the women I'm naming new styles after and do try and match the styles to those women. 

The women are members of our community, our models, customers and friends of the label. Each brings their own special something to the world and I love seeing them embrace their namesake pieces "in the wild".

Our two safari print pieces in our Festivo collection - the Krista and the Gaby - are featured below on the women I named them after. I couldn't be happier!

Krista (@kristaeppelstun) in our Krista safari duster

Gaby (@50_in_the_city) in our Gaby tie-shoulder safari dress

 

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