Yes! We name all our clothes after real women

One of the questions I get asked a lot is, "do you name each piece after a real person?". The answer is YES. From Day 1, all of our pieces have been named after friends of the label, customers, online friends from the #everydaystyle Instagram community and family. I try and match the piece to the person and what I think they'd wear.

This particular season has been a special one in terms of the names I chose for some of the pieces. These were the names of the special women in my life as a child - my late Mum (Margaret), Step-Mum (Wendy), late Gran (Gwendolyn), late Nan (Dorothy), late Step-Grandma (Constance).

My mum Margaret was a trailblazer for women's rights in the '70s, so I thought the shirt dress was fitting for her. My Step-Mum Wendy now lives in the UK, a sweater dress is a great year-round option for her to wear. My Gran Gwendolyn was always dressed up for church on Sundays, so our sold-out toffee satin blouse seemed just right. My Nan did love a sparkle - as a young girl, I loved going through her jewellery box. I'm not sure she would have worn the Dorothy pants but she sure new how to shine. And my Step-Grandma Constance lived in the UK - she owned a collection of real fur back in the day but I think she would have been happier with the faux finish on our luxe coat.

Scroll on for some vintage photos of these amazing women who helped shape me into the woman I am today.

Above: our Margaret shirt dress - animal print

Below: my mum and I on my 14th birthday in matchy-matchy velvet tracksuits

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