We're two years old!
Happy birthday to us! I'm a little bit nostalgic looking at the photos below, reflecting back on two years of Styling You The Label, an idea that started over a glass of wine and some cheese. While the practical side of things might have started on that night (a year before we launched on February 12, 2019), the emotional side had been brewing for many, many years. I spent years, as a fashion consumer, then working as a fashion journalist and what I saw and experienced was an industry that really didn't "get" women - the very people they needed to buy their clothes! Stumbling into blogging in 2008 and then Instagram in 2010 was liberating and exciting. I've had a front-row seat to a turning of the industry tide as everyday women of all ages, shapes and sizes - women like you and I - embrace wanting to be seen and heard. We no longer wanted to be marketed to through the use of campaign models young enough to be our daughters. We want to buy clothes and feel good about ourselves while wearing them. We want to have fun and be creative with our outfits; but we want the process to be stress-free.
Styling You The Label will continue to lead the way in bringing you a diverse range of women in our campaigns, to help you feel more confident shopping online with us. And we've reaffirmed our commitment to only manufacture in Australia. We could certainly make a greater profit switching to offshore production but, at the heart of our values, it feels right to continue with how we started, especially after the year that was 2020.
We're always looking at ways to improve our designs and our customer service. And we love hearing from you about how we can make things better. What makes my heart sing (and confirms we're on the right track) is hearing from you and discovering just how our clothes simplify your wardrobe life; how you feel comfortable and confident; and how you know you can wear our pieces again and again and still feel amazing.
From the bottom of my heart, I thank you for every bit of support you've shown me and my team over the past two years. We absolutely would not be here without you.
SYTL launch part at Emporium Hotel
SYTL's first appearance on Studio 10
The team behind SYTL, shooting Spring / Summer 2020
Stace Mcgregs at Brisbane Fashion Month in 2019, wearing our Shelley gingham dress
SYTL's first Sip and Style
Our fabulous models in our Autumn / Winter 2020 shoot
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Shoes kindly provided by FRANKiE4 footwear
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