Styling You has always been about encouraging women to tick off the wardrobe basics before being seduced by the show pony pieces, so it makes sense that Styling You The Label is all about the basics. But these basics are far from boring. 

We have produced quality, easy-care pieces that will make your everyday and travel style so easy. Most of the pieces are made in Australia (winning!) and, yes, leopard print is very much a wardrobe basic in my book. There may even be a sequinned piece. Also a neutral. HAH.

We’re flipping the fashion industry’s typical seasonal launch pattern by launching with a 30-piece (20 styles) collection that can be worn when it's released. Our second drop will happen in May, with the ultimate aim to always stock a trans-seasonal collection of wardrobe essentials that is there for you, no matter where you’re travelling to at any time of year. For example, heading to Europe for summer but missed buying the perfect pair of short or cami in our summer? You’ll be able to shop Styling You The Label before you fly.

What I hear every day from the Styling You community is that fashion marketing does not speak to them. That women over 30 can’t visualise themselves in a garment that they’ve only seen on an 18-year-old, size 6, super tall woman.

I started the popular Model and Me posts on my blog and the #everydaystyle hashtag community on Instagram to offer a different fashion marketing perspective. 

And, in an Australian-first, Styling You The Label features photos of models in all the sizes we're stocking - 8-18. One of our models is also pregnant, showing the versatility and wearability of our garments. We want to make it as easy as possible for you to imagine the clothes working on your body shape.

Our aim is make it SO easy for you to get up and get dressed each day because you have a wardrobe of clothes you can rely on for quality, fit and all-round fabulousness. 

 

Styling You The Label's campaign features models size 8-18