Styling You's Nikki Parkinson has always encouraged women to tick off the wardrobe basics before being seduced by the show pony pieces. So, when it came to starting her own label, basics were - and still are - front and centre in every collection. 

The difference is these basics are far from boring. Our clothes are quality, Australian-made pieces that are cut for curves and comfort. They will simplify your wardrobe and take the stress out of getting dressed each day. Did we mention that sequins and prints are basics in our books?!

Styling You The Label proudly flips the fashion industry’s idea of marketing on its head. Our community says that fashion marketing does not speak to them and that they can’t visualise themselves in a garment that they’ve only seen on an 18-year-old, size 6, super tall woman.

Diversity in fashion marketing is something Nikki, a former journalist and author, has long championed for. She started the popular Model and Me posts on her blog and the #everydaystyle hashtag community on Instagram to highlight that style doesn't have a use-by date and shouldn't be restricted to one size.

When it comes to fashion marketing, Styling You The Label leads the way in showcasing its designs on models in every size stocked - 6-20 (read more about our sizing HERE). We want to make it as easy as possible for you to imagine the clothes working on you.

Take a look around. Let us know what you think.

More about Nikki's career story 

How we give back to our wider community

In the media

Styling You The Label embraces diversity in its marketing, showcasing styles on every size that it stocks