Meet the model: Jo Bartley

Jo - aka @icurvy - and I go back, way back to when #everydaystyle started on Instagram. I've always loved Jo's style, so much so, she featured on the cover of my book, Unlock Your Style. When Jess announced she was having a baby around the same time as our spring-summer photoshoot, I checked in with Jo to see if she'd like to represent our size 18 ladies. She said YES and I was stoked to be back working with her on set. Follow Jo on Instagram if you're not already - her Insta Story Closet Chats are THE BEST.

Picture of Jo from ICurvy

What's your age? 36

What's your occupation? HR Manager

What did you want to be when you grew up? Lawyer (I liked arguing, figured I’d go pro!)

What would we find most of in your wardrobe? Print dresses or suits

Jo wearing the Barbara Jumpsuit 

Sequins or leopard?  There’s no way I could choose; avoiding choices this hard is why I only have one kid 😂 

Handbags or shoes? Handbags

Earrings or arm candy? Earrings

Sex and the city or Seinfeld? SATC 

Michael Jackson or Daryl Braithwaite? Daryl

Pretty Woman or Top Gun? Pretty Woman

Bubbles or cocktails? Cocktails (Feel free to grab me an Amaretto Sour anytime!)

 Jo in our Karen blazer

What's your favourite thing about SYTL? 

Designed for real life - where I don’t have to compromise killer style to be wearing something that actually practical.

Why is diverse representation in fashion important to you?

Because growing up I never say anybody that looked like me in the media. I wasted so many years being self-conscious about my body because I was just never exposed to bodies like mine ... turns out it’s all perfectly normal, and equally beautiful.

What are three SYTL pieces you would recommend?

There are a couple pieces in the new collection that are to-die-for ... the exclusive print maxi dress, the capes and shorts!

Images captured by Kate Luke (@katelukephotography)
Our gorgeous models are Bec, KimBrookeKarenNikki, JayanitaStacey, Jo and Jess
Shoes kindly provided by FRANKi4 footwearBags by ArticleBon Maxie and jewellery by Nicole Fendel and Adorne
For more follow us on Instagram HERE