Jo - aka @icurvy - and I go back, way back to when #everydaystyle started on Instagram. I've always loved Jo's style, so much so, she featured on the cover of my book, Unlock Your Style. When Jess announced she was having a baby around the same time as our spring-summer photoshoot, I checked in with Jo to see if she'd like to represent our size 18 ladies. She said YES and I was stoked to be back working with her on set. Follow Jo on Instagram if you're not already - her Insta Story Closet Chats are THE BEST.
What's your age? 36
What's your occupation? HR Manager
What did you want to be when you grew up? Lawyer (I liked arguing, figured I’d go pro!)
What would we find most of in your wardrobe? Print dresses or suits
Sequins or leopard? There’s no way I could choose; avoiding choices this hard is why I only have one kid 😂
Handbags or shoes? Handbags
Earrings or arm candy? Earrings
Sex and the city or Seinfeld? SATC
Michael Jackson or Daryl Braithwaite? Daryl
Pretty Woman or Top Gun? Pretty Woman
Bubbles or cocktails? Cocktails (Feel free to grab me an Amaretto Sour anytime!)
What's your favourite thing about SYTL?
Designed for real life - where I don’t have to compromise killer style to be wearing something that actually practical.
Why is diverse representation in fashion important to you?
Because growing up I never say anybody that looked like me in the media. I wasted so many years being self-conscious about my body because I was just never exposed to bodies like mine ... turns out it’s all perfectly normal, and equally beautiful.
What are three SYTL pieces you would recommend?